National Certified Registered Nurse Anesthetists (CRNA) Week kicked off Sunday, January 19. This special time is set aside to recognize and express gratitude to the CRNAs who practice have a permanent position or practice locum tenens at your hospital, practice, health system, or clinic.
In addition to holding a luncheon or providing a special gift to each of your CRNAs, you can promote the week with the help of your organization’s marketing and communications or public relations professionals. Direct the team or staff member to carry out the following recommendations from the American Association of Nurse Anesthetists (AANA). If you are unable to implement these recommendations now, consider including them on your calendar for next year!
- Get the word out
- Spearhead an educational platform
- Get social
Reach out to local news outlets in your community. Inquire about promoting your organization’s National CRNA Week activities online, on air, and/or live. Contact your state’s legislators, governor, and community leaders to endorse the public proclamation of January 19 – 25, 2020 as National CRNA Week. If your PR team/person is unsure of how to proceed, they can contact the appointment secretary at your state capitol and/or governor’s office for the needed information.
Consider organizing a public speaking or presentation opportunity to educate the public about the important role of a CRNA. In addition to approaching public schools, junior colleges, and colleges/universities, communicate with your chamber of commerce, community center, area clubs, etc. Hosting a presentation at your healthcare organization is another option.
Give a shout-out on your organization’s social media accounts by using the hashtags #CRNAWeek and #WeAreThere with your social posts. If your facility or health system has a blog, consider creating a special post to promote the CRNA profession. Then, share highlights about your organization’s celebrations.
Record a message about National CRNA Week on your health organization’s answering system. Then, when people who call into your office, hospital, clinic, or health system are placed on hold, they will hear the educational/promotional message.